This product reminds me of the Etude House fresh cherry tint but perhaps slightly thicker. I got the color "Sweet Orange" and it's a very vibrant but flattering tangerine color. I love this tint because it's more of a creamy/gel consistency (not watery) so it's easy to apply. The color can be built up quite easily and if you can make the color look very subtle or bold depending on how you apply it. It dries down quickly without leaving your lips super dry just nicely stained. Lasts for a long time. I don't like the scent since it's a very perfume-y floral smell but the scent fades fast so it's not a problem. Overall the Vivid Tint Rouge is a high quality product for a low price. I highly recommend this tint.